Awareness raising on energy efficiency and conservation (EE&C) at national scale is one of the fundamental tenets to not only promote EEC at end users’ level, but also to ensure sustainability of the same. In recognition of the importance of awareness, Sustainable and Renewable Energy Development Authority (SREDA), the national nodal agency to coordinate sustainable energy proliferation in the nation, is launching a national campaign in the year 2021, commemorating the birth centennial of the Father of the Nation, Bangabandhu Sheikh Mujibur Rahman. Conceptualized with the support of Renewable Energy and Energy Efficiency Programme (REEEP II) The first phase of the campaign will span from 2021-2025. The campaign will be targeted towards both general consumers and policy makers; with special emphasis on women, children and the youth.
