To update the strategy in a structured manner, a brainstorming workshop was arranged, where over 60 Participants from SREDA, public and private energy sector organizations, civil society, media, industry associations and youth organizations shared their opinions and ideas about the communication approaches of an innovative organization like SREDA. Key informant interviews were conducted with various stakeholders to understand their perspective and insight on SREDA. To support the execution of such a strategy, it is important to have a sound outreach plan. The outreach plan was developed by the SREDA officials with guidance from national and international experts. To facilitate this process, a training on basic strategic communication theory, design thinking, and organizational communication were also organised in March 2020. After development of the draft strategy and outreach plan, a validation workshop took place. More than 50 sector stakeholders gave their valuable opinion.